Executive summary.
What you are buying
The kind of business private buyers chase and rarely find: a small-batch specialty roaster working from an 1,850 sq ft retail-and-roastery on a tourist-heavy coastal main street. A wholesale book of 23 active accounts, a 1,840-subscriber direct subscription, and brand recognition that survives the seller. Reviews are dense and durable — 4.8 stars across 1,247 Google reviews at a consistent monthly velocity. The product is real, the customers are real, the cash flow is real.
How it scores
Across twelve weighted vectors Coastal Ridge scores 68/100 — a clean hold. Six vectors score 70 or above: brand and review equity, margin quality, lease and premises, growth trajectory, working capital, supply chain resilience. Five sit between 55 and 69: financial documentation, local market defensibility, regulatory and licensing, owner dependency, key-person risk on roasting. One scores 41 — the wholesale customer concentration. The composite is dragged down by fixable issues, not structural rot.
Why the verdict is hold, not buy
Two things break the buy case. First, add-backs are overstated by £35.8K: £14.5K of "consulting" is recurring brand work, £11.2K of vehicle cost is operationally necessary, and £10.1K of "one-time" legal is a three-year runrate. Second, two accounts owned by a single hospitality group represent 34% of the wholesale channel on a handshake pricing deal with no written agreement. Neither is a deal-breaker. Both are deal-repricers.
What to do about it
Do not walk. Reprice and condition. A revised offer of £830K–£885K with a structured earn-out tied to wholesale account retention through month 18 captures the upside while transferring concentration risk back to the seller. Governance and people risk are real but fixable — see §05. The full playbook, with timings, is in §06.
Verdict · conditional
- Hold — proceed to negotiation, not to an LOI at ask.
- Coastal Ridge is acquirable at the right price. A 23–28% repricing with a wholesale-retention earn-out converts this from a 4.27× decline into a 3.08–3.29× reprice.
This report constitutes acquisition intelligence, not due diligence. It synthesises seller-provided materials, third-party financial extracts, public records, review data and category benchmarks into a decision framework. It is designed to be deployed before a formal accountant-led quality of earnings engagement, not as a substitute for one.
Tax returns & Companies House.
Companies House filings in §2.3 to §2.5 are pulled live from the public register at the moment this report is generated — no manual lookup required. Corporation Tax and VAT records in §2.1 and §2.2 are held by HMRC, which publishes no public API for either, so those remain the seller's to evidence directly.
2.1 · Corporation tax returns (CT600) — verify with seller / HMRC
| Period | Year end | Deadline | Filed | Status | Profit | CT paid |
|---|---|---|---|---|---|---|
| FY 2023–24 | 31 Mar 2024 | 31 Mar 2025 | Verify | Filed | Verify | Verify |
| FY 2024–25 | 31 Mar 2025 | 31 Mar 2026 | Verify | Filed | Verify | Verify |
| FY 2025–26 | 31 Mar 2026 | 31 Mar 2027 | Verify | Pending | Verify | Verify |
Verify fields are completed from HMRC correspondence and seller-provided CT600 filings — Companies House does not publish CT600 data at all. The FY 2025–26 return is within its filing window and is not overdue.
2.2 · VAT registration & quarterly returns — verify with seller / HMRC
- VAT registration number
- To verify from seller
- VAT scheme
- Standard accrual — confirm with seller
- MTD compliance
- Making Tax Digital — enrolled status to verify
- Quarterly returns, FY2024 to FY2026 — 12 quarters
- Verify filing dates & net VAT for all twelve
- Outstanding VAT liability
- Confirm nil balance with HMRC VAT account
2.3 · What we already verified
| Confirmation statements | Period made up to | Filed | Type | Status |
|---|---|---|---|---|
| CS01 | 14 Jun 2025 | 18 Jun 2025 | CS01 | Filed |
| CS01 | 14 Jun 2024 | 17 Jun 2024 | CS01 | Filed |
| CS01 | 14 Jun 2023 | 19 Jun 2023 | CS01 | Filed |
| CS01 | 14 Jun 2022 | 20 Jun 2022 | CS01 | Filed |
| CS01 | 14 Jun 2021 | 16 Jun 2021 | CS01 | Filed |
| CS01 | 14 Jun 2020 | 22 Jun 2020 | CS01 | Filed |
2.4 · Statutory accounts
| Accounts | Period to | Filed | Type | Status |
|---|---|---|---|---|
| Annual accounts | 31 Mar 2025 | 15 Dec 2025 | AA | Filed |
| Annual accounts | 31 Mar 2024 | 8 Dec 2024 | AA | Filed |
| Annual accounts | 31 Mar 2023 | 22 Nov 2023 | AA | Filed |
| Annual accounts | 31 Mar 2022 | 30 Nov 2022 | AA | Filed |
| Annual accounts | 31 Mar 2021 | 18 Dec 2021 | AA | Filed |
| Annual accounts | 31 Mar 2020 | 29 Nov 2020 | AA | Filed |
2.5 · PSC, charges & registered office
The only two steps left
Everything above is already verified. What remains sits entirely outside Companies House. One: HMRC — the seller provides agent access, or printed CT600s for the three years in §2.1. Two: VAT — request the Making Tax Digital submission history for the last twelve quarters from the seller directly.
Quality of earnings.
The seller presents £305K of discretionary earnings on a summary that is not wrong, only incomplete. Below is the same business read through a buyer's lens: every add-back tested against operational necessity, every one-time charge tested against a 36-month window. The result is a defensible £269.2K of adjusted SDE — £35.8K below stated.
3.1 · SDE waterfall — reported to adjusted
| Line | Reported | Adjustment | Hunter-adjusted |
|---|---|---|---|
| TTM revenue | 1,124,000 | — | 1,124,000 |
| COGS — green coffee, packaging, freight | (427,436) | — | (427,436) |
| Gross profit | 696,564 | — | 696,564 |
| Operating expenses, stated | (533,864) | — | (533,864) |
| Owner compensation add-back | +66,300 | — | +66,300 |
| Owner "consulting" — recurring brand work | +14,500 | (14,500) | — |
| Vehicle & fuel — operationally necessary | +11,200 | (11,200) | — |
| Legal "one-time" — three-year average test | +10,100 | (10,100) | — |
| Health insurance — owner only | +7,600 | — | +7,600 |
| Depreciation & amortisation | +17,700 | — | +17,700 |
| Interest expense | +7,000 | — | +7,000 |
| Personal travel — verified non-business | +4,900 | — | +4,900 |
| Charitable contributions | +3,000 | — | +3,000 |
| Seller-discretionary earnings | 305,000 | (35,800) | 269,200 |
The £35,800 question
- £14,500 · consulting
- The owner pays herself for monthly brand and packaging design that continues after close. The buyer either retains her or hires an equivalent. That is a cost, not an add-back.
- £11,200 · vehicle and fuel
- A 2019 Transit runs daily wholesale deliveries to 23 accounts within 38 miles. Remove the van and you remove the wholesale book.
- £10,100 · legal
- Stated as one-time, but the 36-month average is £10,100 a year. That is runrate expense, not exceptional spend.
3.2 · Revenue quality — channel mix & concentration
| Channel | Revenue | Mix | GM | YoY | Stickiness |
|---|---|---|---|---|---|
| Retail café & in-store roastery | 493,000 | 43.9% | 71.2% | +5.8% | High — location-driven |
| Wholesale — restaurant & café accounts | 384,600 | 34.2% | 48.2% | +14.1% | Mixed — see §04 |
| Direct subscription — 1,840 active | 172,600 | 15.4% | 64.8% | +22.4% | High — 84% 12-month retention |
| Direct one-off, gifts, classes & events | 73,800 | 6.6% | 65.6% | +7.1% | Seasonal — partly owner-led |
| Total TTM | 1,124,000 | 100% | 62.0% | +11.0% | — |
Percentages are rounded and may not sum exactly. Wholesale carries the concentration risk: two restaurants within one hospitality group represent £130,800, which is 34% of the wholesale channel and 11.6% of total revenue, with no signed supply contract since 2021. The most important and most repairable fact in the file.
The twelve vectors.
Each vector is scored 0–100 against category benchmarks drawn from the Hunter Suite reference set of 4,000-plus transactions, including 47 directly comparable specialty-coffee roaster sales. The two marks on each bar are the 50 and 70 thresholds. Weights reflect what moves outcomes in this category, not what is easy to measure.
Weighted mean of the twelve vector scores. Weights sum to 100. The unweighted mean is 67.8.
4.1 · Risk register — the five that move price
Two further risks — on governance and on the people side of the business — sit outside this financial and operational register and are covered in full in §05.
People & structure.
A business is never just its numbers. Below is how Coastal Ridge is actually governed, how it actually wins customers, and who has to show up for any of it to keep working — the parts of due diligence a P&L never shows you.
5.1 · Governance & ownership
Coastal Ridge Coffee Roasters, Ltd is run as a sole owner-operator structure: one director, one shareholder, no board and no independent oversight. That is entirely normal at this scale, but it means every material decision — pricing, hiring, the wholesale relationships, the subscription platform — currently runs through one person, with nothing written down about what happens if she is unavailable.
There is no shareholder or succession agreement on file. That is moot today with a single shareholder, but it becomes relevant the moment a buyer brings in co-investors or a management incentive scheme. The company collects customer data through its subscription platform and email marketing list — 1,840 active subscribers — but its ICO data-protection registration status has not been confirmed. A five-minute check with a real compliance cost if it turns out to be missing.
No related-party transactions were identified. The premises are leased on an arm's-length basis from an unconnected landlord.
5.2 · Marketing & sales engine
There is no dedicated sales headcount. The owner and the two production staff hold the wholesale relationships personally, and no CRM or formal pipeline exists — the book of 23 accounts is tracked in a spreadsheet. New customer acquisition leans heavily on local reputation and the 4.8-star, 1,247-review Google profile built up over eleven years, which is a durable asset but not a repeatable, buyer-controlled channel.
The subscription business — 15.4% of revenue at 84% twelve-month retention — is the one genuinely documented, diversified, platform-run revenue stream, and is worth protecting and growing after acquisition. Combined, roughly 42% of revenue sits in de facto recurring channels, but only the subscription portion is contracted at all. The wholesale share of that figure is the same handshake-pricing relationship flagged as R1 in §04.
5.3 · HR & people risk
Headcount is six staff plus the owner: two production and roasting staff — see key-person risk R2 in §04 — three retail and café staff, and one part-time delivery driver who also runs the wholesale round. Turnover has been low: one part-time barista departure in the last twelve months, otherwise a stable team with several people at three years or more.
All staff are on standard written contracts and there are no zero-hours arrangements. A NEST auto-enrolment pension scheme is in place and, on the seller's representation, up to date — confirm this directly with the provider before completion. Payroll is outsourced to a local bookkeeper rather than run in-house, which is a modest positive for continuity. No HR disputes, grievances or tribunal claims, past or ongoing, were disclosed.
5.4 · Governance & people risk register
People risk — the first 100 days
The single biggest people risk in the first hundred days is total decision-making dependency on the outgoing owner, across governance, wholesale sales and roasting. None of it is a deal-killer — all three are addressed by the same structured transition period already priced into R2's mitigation. But it should be written into the LOI as one coordinated handover plan, not three separate asks.
Valuation & recommendation.
6.1 · Triangulated fair value
| Method | Value |
|---|---|
| SDE multiple — low, 2.8× | £753,800 |
| SDE multiple — mid, 3.0× | £807,600 |
| SDE multiple — high, 3.3× | £888,400 |
| Revenue multiple — 0.78× | £876,700 |
| Discounted cash flow — five year, WACC 14.5% | £940,200 |
| Weighted fair value | £851,000 |
Weighting: SDE multiple (mid) 60%, revenue multiple 15%, DCF 25%. No asset-floor weighting is applied — net asset value is materially below the going-concern range and is not a meaningful anchor here. The DCF starts from unlevered free cash flow of £116,600: adjusted SDE of £269,200, less £66,300 to replace the owner, less corporation tax at 25% on earnings after depreciation, less £25,000 of maintenance capex and £15,000 of working capital. That base grows at 4% for five years, discounted at a 14.5% WACC, with a terminal value of 3.0× year-five SDE — the same multiple basis as the comparable set, which is 47 specialty-coffee roaster sales 2022–2025 between £0.8M and £2.4M.
6.2 · Where the price should land
At the target close band the deal trades at 3.08–3.29× adjusted SDE, in line with category comparables. Maximum total consideration — the top of the band plus the full earn-out — is £944,000 against a walk-away ceiling of £940,000, so the earn-out must be funded from retained accounts rather than from the ceiling.
Return basis: close at the £857,500 band midpoint, funded with £428,750 of equity plus the £50,000 year-one budget, and £428,750 of bank debt at 11% over seven years. Earnings are taken after replacing the owner at £66,300 and after corporation tax at 25%. The five-year return assumes an exit at 3.0× year-five SDE with the debt balance repaid.
6.3 · Four moves, in order
Take the §03 waterfall to the broker first
Week 1Frame it as the standard quality-of-earnings adjustments any buyer's accountant will surface. That sets the anchor at £808K without making it personal. Decline to sign an LOI at ask.
Condition the LOI on four items
Weeks 2–3A signed 24-month wholesale supply agreement with both hospitality-group accounts. An executed lease renewal through 2032 with a 3% annual cap. A 90-day owner transition covering wholesale, roasting and governance handover. Confirmed ICO registration.
Structure the earn-out
Weeks 3–4£59K payable at month 18 if both anchor wholesale accounts are retained at 90% or more of TTM volume — a 6.9% bump on the midpoint close price, transferring concentration risk back to the seller.
Engage QoE and fund year-one capex
Week 5 onwardRetain a regional firm at roughly £14–19K for formal quality of earnings. Budget £50K for year one: £28K working capital, £6.3K Q-grader certification, £16K backup roaster, CRM handover.
The intelligence layer before due diligence. Precision acquisition, at pace.